What kind of clients do you want for Your Law Firm?
That’s right, with the right copy and content, you can absolutely choose the clients you want.
For example, some Law Firms create content around a ‘Better Call…’ persona from the TV show ‘Better Call Saul’ and build social media content around this
Now, if you create content around this, you will attract these types of clients. The good news is that YOU get to decide the kind of clients you want and build content around this.
People are fascinated by the legal system – Absolutely Fascinated!
A lot of TV shows and movies are created around the courtroom and justice, people want this content. But your clients will never see you put a contract together or how your highly skilled barrister will cross examine a witness, then pull apart their story with charisma and deliver Justice – I’ve been very impressed when I’ve witnessed this!
In the past, I’ve been involved in many cases where I’ve needed a Solicitor. What got me to choose one Solicitor over another was when rapport was built, I felt they understood my situation, and I got to know them on a personal level.
I understand that you must be professional, but we’re humans and will most likely gravitate to those we feel we have a connection with.
There are many ways to build your brand and attract the clients you want, however the easiest and most efficient way to deliver your message is through Email Newsletters. Every month, your clients will receive a Newsletter (written by myself) that will build your brand and show why clients should choose your law firm.
As a lot of Law Firms are almost identical in what they offer, your Newsletter will be tailored to you, so it will distinguish you from other firms.
According to Forbes and Harvard Business Review and Mckinsey & Company Study found Email Newsletters to be 40 times better at acquiring new customers than Facebook and Twitter – It’s very powerful!
With the right content, you are sitting on a very profitable business model.
I’ll handle all of your marketing, whilst you focus on winning your cases.
I will help you gain visibility and even develop yourself as an industry expert.
Law Firms speak in legal terms, us clients call this ‘Legalese’. Of course, you can understand how this can be somewhat of a barrier in connecting with your clients and some may even feel alienated.
As a Legal Copywriter, I will bridge this gap for you by using ‘Conversational Copy’ to connect with your clients and simplify this
Likeability matters when selling a professional service
A lot of people see as ‘cold and distant’, we’ll share your authentic personality mixed with your legal knowledge and expertise with Conversational Copy and you have a winner
If someone is going to take your services, they want someone they like and more importantly, trust. The good thing about content is that your clients will feel like they even know you and will even seek you out
Whether it’s Personal or Business services, I have a range of topics and content we can cover that will resonate with your clients.
I’ve spent a few years working with Law Firms, and sat in various criminal court cases and as a result, a niche of mine is writing copy for Law firms as I’m somewhat fascinated by the industry.
Other Methods to Reach Your Clients
Email Newsletters aren’t the only way to build your brand and attract clients, these other ways forms of content that provide a very profitable ROI are:
Website Copy – Google measures how long each visitor spends on your webpage, it also tracks how that visitor moves around your website from one page to the next, the longer a visitor stays on your website (known as a ‘bounce rate’), the greater chance you have of your site ranking higher in the search engines.
I can write your entire website to not only make it aesthetically pleasing and ‘visitor friendly,’ but that it also keeps your reader hooked and engaged.
Blog Posts & Articles, as a majority of clients look at blogs before they buy. Due to multiple blog posts, more people will return to your website, which will increase your rankings on Google, your posts must be updates regularly for it to be seen
Blog Posts are very beneficial as they’ll increase rankings for search engines
As with Email Newsletters, blogs will help create an online presence that clients rely on when selecting the law firm to best represent them.
Search Engine Optimization (SEO) Are you showing up on page 1 on Google? If no one can find your website, there’s no point in having one.
SEO can help with this, this is where I strategically place keywords within the copy on your site that Google will recognize and place you further towards page 1.
A lot of amateur Copywriters will just ‘Keyword Stuff’ your website and that will get you penalized by the search engines. I will write quality copy on your site and will naturally place keywords to improve a company’s chances of ranking well on search engines, the top 3 results listed on a search results page get more than 75% of all clicks, helping you rank better on Google is almost guaranteed to bring in more customers and increase your bottom line.
Every page on your site can be SEO optimized, whether it’s
Social Media is fantastic, as it contains a massive pool of potential clients. All Social Media channels have their own unique methods to connect. My unique approach with Social Media will position you as the go to authority in your legal niche.
Through Social Media posts, you will attract the clients who require your services and ensuring your firms expertise is shown to the right audience, LinkedIn Articles are very effective for Business related cases, but all other Social Media channels are great for attracting clients
Case Studies (Testimonials help, but Case Studies are even better), A Case Study is a compelling, real world “before and after” story that shows how a client’s life or business was changed because of you, unlike a testimonial, I will ask certain questions that will show why
In short, the content I will create for you will help you stay relevant, engage your audience, drive more traffic to your website, and establish a strong connection with existing and new clients.
Content Marketing is on the rise and is viewed as an essential tactic
Call me for a discovery call on 07540 863993, Email me at [email protected] I am also available for a Zoom or Teams meeting