B2B Emails
B2B Emails are a specialty of mine and tops all media for ROI, 73% of B2B marketers reported to Salesforce that Email is “core” to their business. Emails are a very quick way to generate leads, follow-up on leads, and build relationships with prospects and results are easy to measure. A (skillfully) written set of emails can get a high response and bring in hundreds of new prospects
Emarketer.com reports that 80% of professionals say Email Marketing drives customer acquisition and retention
Direct Marketing Association reports that for every $1 spent on Social Media Marketing, businesses get back $1.7, however, for every $1 spent on Email, businesses get back $38! Experian found the average ROI from Email Marketing to be even higher than that
Case Studies
Case Studies are a very powerful sales tool, what makes a powerful Case Study is when it’s told as a story where your future prospects can relate to your client’s past struggle and revel in their success (your product). It’s also hard to resist a great story! Stories do far more than entertain, however, neuroscientists have proven that stories can deeply influence our beliefs and decisions
Most copywriters specialize in Website Content and when they write a Case Study, they write it the same way they would a Landing Page or an Email, but writing a Case Study is totally different, remember, the Case Study is about the client’s success (usually through adversity), it really has got to push the right emotional buttons within your reader
Case Studies (the way I write them) are a very effective way for you to differentiate yourself from competitors, I have a background in screenwriting and can easily apply this into your Case Study
Blog Posts and E-Newsletters
Today, content is needed now more than ever and it increases your awareness of your company, not all of your clients are ready to buy straight away, so I will create Blog Posts and/or E-Newsletters every month to create this awareness.
These won’t be just information however, I will weave benefits throughout the blog posts that will end in a soft call to action for your product. 84% of internet users make buying decisions based on information they learned in a blog, information found in a blog is more influential than Facebook.
Blogs that show up on the top search results page gain buyers and credibility (this can be done with SEO strategies I will incorporate)
Search Engine Optimization
Search Engine Optimization or SEO is a sophisticated tool and absolutely crucial, as without it, your site won’t be found easily when your future clients want to search for your product or service
According to a report from 99Firms – SEO leads close to 14.6% of the time, compared to a 1.7% conversation rate from other marketing methods
Ruler Analytics surveyed over 200 marketers on their biggest challenges in marketing are Generating high leads, Reaching the right audience, Creating mass content, Creating quality content, all these challenges have one thing in common – They’re all related to SEO marketing
By improving your rankings on Google, this will bring you quality leads and will receive the right audience
Landing on the first few pages gets 70% of clicks, your business will benefit from getting exposure on search engines and is almost guaranteed to bring in more customers and increase profits
I will use up to date strategies of optimizing your website so Google will recognize it as a good quality page and win a place in the first few pages of the search engine
Sales Letters
Through my unique way of connecting with people, I will use a five step proven formula that has been to generate sales.
I will to grab your clients’ attention with the right Headline, and use the right emotions (tailored just for them) to lead your client to the sale. I will also incorporate other proven principles, including a 3-step process taught by my coaches that will increase your profits in no time!
Landing Pages
Stand-alone pages designed for 1 purpose, whilst a Sales Letter will take your client on a journey through several strategies and emotions, your client will arrive at this page via an email, online ad, or Blog Post (which I will write) where they are driven by an emotion I will create.
Most Copywriters will only write 1 Landing Page, whilst I will write multiple Landing Pages, driven by different emotions and we will see which ones are the most effective
The 10 year prediction for online shopping was exceeded within just 90 days in 2020 due to the pandemic!
Due to this, the demand for not only Copy, but Content is Extremely High and is a Must for your Product or Service to Thrive
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